From vendor to VD

The starting point: vendor

It started with a homophone. My name sounds like vendor, and the word fits nicely: this site is a small shop of content.

The trim: VNDR

Drop e and n, and you get VNDR. It still sounds like vendor, but looks shorter and more like a mark.

The minimal: VD

Finally, only VD remains as the logo. The design uses the simplest black-and-white split: half black, half white, cut by a single line that echoes the VNDR background.

Black and white are the foundation of this visual identity, and the site follows that palette.